While it is a known fact that 85% of Facebook users watch their videos with the audio turned off, we don’t know for sure what that number is for Instagram users.
What we do know from our own experience is that the audio is off by default, and as internet users, our attention span is ever decreasing. So, how’s that for a missed opportunity to connect to your audience and/or get new clients?
These two facts are only two of the many reasons why adding subtitles and captions to your Instagram videos (and videos on every social media platform) is more than a “best practice.”
Living in a globalized world, a significant number of the users following your page likely speaks English or Spanish as a second language or neither one at all, yet they manage to understand these languages when they read them (Thank you, Netflix!).
Adding captions or subtitles is not only considerate on your part but also ensures that your followers get your full message. Also, you may reach more people than expected by adding subtitles to your content, thus expanding your growing audience and making it international.
At HT, we have years of experience creating and translating subtitles for a variety of fields and on different subjects. We will gladly walk you through the process of adding subtitles and captions to your videos.
Contact us through any of our social media channels or at contact@htagency.net
Comments